Case Study: Aristotle University of Thessaloniki trains future digital marketers with Mentionlytics

Aristotle University of Thessaloniki trains students with Mentionlytics over a 2-month brand monitoring project

The Aristotle University of Thessaloniki sought to bridge the gap between academic training and the marketing industry's practical requirements. The university's challenge was to provide students in its MSc in Strategic Marketing program with hands-on experience using the latest data analytics tools, preparing them to become data-literate strategists for real-world marketing challenges. To achieve this, Professor Athanasios Tsadiras incorporated Mentionlytics into the "IT Trends for Digital Marketing" course.

Mentionlytics provided a comprehensive and user-friendly platform for social media monitoring and data visualization. Students used the tool to complete a practical assignment, monitoring brands and competitors, analyzing sentiment, identifying key topics with AI Mention Clustering, and generating reports. The solution saved significant time by automating data collection and analysis, allowing students to focus on interpreting data and drawing meaningful conclusions. As a result, students gained valuable, actionable skills in social media analytics, enhancing their employability and confidence to make data-backed decisions.

Aristotle University of Thessaloniki