Case Study: WPX achieves stronger brand reputation and crisis response with Mention

How WPX Hosting uses Mention to track their CEO reputation

WPX Hosting, a competitive web hosting company led by Terry Kyle and Georgi Petrov, needed a way to protect its brand reputation and manage customer communication more effectively. Using Mention, WPX monitored brand mentions, identified competitors’ false reviews, and tracked negative feedback during crises and service outages.

Mention helped WPX respond quickly to disgruntled users and keep conversations from going unanswered, improving customer confidence and supporting CEO advocacy. The result was faster issue management and stronger reputation control, with WPX citing Mention as an easy-to-use, best-value tool that matched their needs.

WPX

Terry Kyle

Co-Founder