Case Study: Waves Audio achieves comprehensive product-launch tracking, influencer discovery and piracy monitoring with Mention

How Waves Audio Tracks Product Launches With Mention

Waves Audio, a Tel Aviv–based creator of professional audio plugins used by musicians and major brands, needed a better way to track conversations about hundreds of product releases. Monthly launches, niche forums, YouTube reviewers and untagged mentions from big artists were slipping through Google searches and free tools, and the marketing team needed to categorize and analyze mentions — including spotting software piracy — to inform internal stakeholders.

By adopting Mention, Waves centralized monitoring across social networks, forums and video sites, surfaced untagged influencer posts, generated tailored reports for different departments and flagged piracy activity for rapid response. The result was stronger visibility into product conversations, discovery of high-profile endorsements they would have missed, more efficient reporting to partners like Google and FitBit, and quicker intervention on piracy.

Waves Audio

Sam Ben-David

Marketing Specialist