Case Study: UFC-Que Choisir achieves better press coverage tracking with Mention

How UFC-Que Choisir uses Mention to monitor the impact of its press releases

UFC-Que Choisir, a consumer protection association, needed a reliable way to measure the visibility and impact of its frequent press releases and determine whether they were reaching the right media. Before using Mention, manually tracking press coverage would have been a nightmare, making it difficult to assess the success of each campaign.

With Mention, UFC-Que Choisir automated press coverage monitoring and used features like News Feed, QuickChart, and reports to track sentiment, reach, influence, and media trends. Mention also helped the team evaluate success through Influence Scores, and if the average score exceeded 30%, they considered the campaign well covered by the right outlets.

UFC-Que Choisir

Lauren Nelson

Executive Assistant