Case Study: Twotone achieves measurable media coverage and client growth with Mention

How Twotone Adds Value to Clients with Advanced Monitoring

Twotone is a boutique agency founded by Jon Woodroof that specializes in sales and public relations for small businesses and startups, particularly in the health & fitness tech and cycling sectors (clients include Oakley). Before using Mention, Twotone relied on Google Alerts and lacked a robust monitoring solution that matched their non-enterprise needs for tracking media coverage, social mentions, and client KPIs.

By adopting Mention in 2016, Twotone gained social and press monitoring, simplified Boolean alerts, a real-time Feed, and Slack integration, plus filtering and sentiment tools for deeper social listening. These capabilities helped the agency capture clippings, demonstrate coverage, improve reporting and results tracking, win new clients, support international activations, and strengthen renewal conversations.

Twotone

Jon Woodroof

Founder