Case Study: University of Chester achieves greater exposure and faster crisis response with Mention

How the University of Chester Boosts Exposure with Mention

The University of Chester, one of the UK’s oldest tertiary institutions, needed a way to monitor mentions beyond social media to source local, shareable stories for its channels and to manage crises quickly and accurately across the institution.

By using Mention to track websites, forums and social platforms, the university surfaced high-engagement local stories (for example, a student rescuing ducks) and rapidly found and distributed critical updates during emergencies. The tool increased the volume of usable content, helped the university climb into the EduRank top 10 for social media usage, and simplified crisis reporting with easy PDF exports for non-technical managers.

The University of Chester

Shai Vure

Digital Marketing Manager