Case Study: StrataScratch achieves better market visibility and service innovation with Mention

How StrataScratch uses Mention to optimize customer service management

StrataScratch, a SaaS platform for data professionals, needed better market visibility and a way to keep up with competitors, customer feedback, and emerging demand. The company relied on Mention to monitor real-time conversations across the web and identify new opportunities for its offering.

Using Mention, StrataScratch tracked competitors, discovered demand beyond its original data scientist audience, and adjusted its personas to include Machine Learning Engineering, Data Engineering, and Business Analytics. Mention helped StrataScratch shape its product and pricing, turning market insights into a more relevant offer and making the platform indispensable for business decisions.

StrataScratch

Nathanael Rosidi

Chief Executive Officer