Case Study: Spendesk gains a competitive edge with real-time monitoring and Slack integration with Mention

How Spendesk Stays Ahead of Their Competitors and the Fintech Industry

Spendesk, founded in 2016, is an all‑in‑one fintech spending platform that helps businesses manage employee spend with smart cards, expense reporting and real‑time insights. Rapid growth from about 15 to 100 people forced the company to scale product development, customer acquisition and competitive intelligence quickly, and they needed a simple, powerful way to monitor their brand, competitors and industry trends.

They adopted Mention to track keywords and competitor activity, push real‑time alerts into dedicated Slack channels, and give teams shared access to mentions. That setup let product and marketing teams react faster, shape the product roadmap, generate content ideas, and maintain company transparency—helping Spendesk stay responsive to market moves and ahead of competitors.

Spendesk

Juliette Hervé

Content Marketing Manager