Case Study: Soylent boosts influencer engagement and customer support with Mention

How Soylent Wins Influencers With Mention

Soylent, a Los Angeles–based maker of macronutritious meal-replacement beverages, needed a way to find and engage the right influencers, monitor competitors, and deliver complete customer support across social channels. With influencer outreach, competitive intelligence, and fast customer response all central to their growth strategy, they required real-time media monitoring to scale those efforts effectively.

By using Mention, Soylent targets gamer influencers for live sponsorships that multiply product exposure, tracks new and existing competitors to adapt marketing tactics, and catches untagged customer pleas so issues are resolved quickly. The result: dramatically increased visibility through influencer content, smarter competitive positioning, and faster customer problem resolution that prevents negative experiences.

Soylent

Connor Parker

Brand Marketing Manager