Case Study: Red Cup Agency achieves stronger startup media influence and investor-ready insights with Mention

How Red Cup Boosts Startups With Mention

Red Cup builds networks around startups, connecting new businesses with journalists, building influence on social media, and creating advertising campaigns. To support clients they needed robust media monitoring for social listening and to build influencer networks that could improve pitches and publicity for early-stage companies.

Using Mention for social listening, Red Cup gained a clear understanding of AccessFuel’s social media audience—data that “has become essential to the company’s investor pitch decks, and also has informed development on its MVP.” For VENTURE.co they used Mention to “track all internet mentions,” pinpoint the most influential voices, and build outreach lists faster with the influencer dashboard. “We used our relationship with Mention to build deep reporting [to clients].”

Red Cup Agency

Lee Schneider

Communications Director and Founder