Case Study: Produit en Bretagne achieves daily cross-media brand monitoring and automated reporting with Mention

How Produit en Bretagne uses Mention to modernize their Brand Reputation Management

Produit en Bretagne, a professional network focused on promoting its members’ products and activities, needed a better way to modernize brand reputation monitoring and measure the impact of its campaigns across press and social media. Before using Mention, the team relied on traditional press-campaign tracking tools and wanted a more complete view of how its communications were performing.

Mention helped Produit en Bretagne set up alerts and use Reports to monitor brand mentions daily, across all media, and to focus on specific communication themes. With Mention, the team automated monthly board reports, broke down results by source, and gained greater efficiency; the company says this has helped it manage brand noise and communicate campaign impact more effectively, saving time on recurring reporting.

Produit en Bretagne

Anne-Sophie Madec

Marketing Project Manager