Case Study: One World Direct achieves exponential lead generation and targeted ad-driven revenue with Mention

How One World Direct Signs Customers With Mention

One World Direct, a U.S. e‑commerce order fulfillment and call‑center outsourcing firm, needed better media monitoring to generate leads and build targeted advertising campaigns by identifying prospects’ pain points and competitor issues.

Using Mention’s monitoring and sentiment analysis, they track negative social and forum conversations to reach out to unhappy customers and pull pain points into focused AdWords campaigns—landing several high‑value clients worth tens to hundreds of thousands annually and delivering what Gideon Oakes calls an “almost exponential” return on investment.

One World Direct

Gideon Oakes

Director of Business Development