Case Study: Ogilvy & Mather achieves global FIWARE monitoring and promotion with Mention

How Ogilvy Monitors and Promotes FIWARE Around the World

Ogilvy & Mather, a global marketing and advertising firm, serves as the press office for FIWARE, an open-source technology initiative with a vast, distributed community. Because FIWARE spans startups, cities and companies around the world, Ogilvy needed to monitor mentions across many countries and languages, find engagement opportunities, understand how the brand is received in new markets, and produce regular reports.

By using Mention, Ogilvy can track global conversations in real time, uncover events and author contacts to amplify content, and generate monthly clippings and social reports. The tool has helped them find leads from places as varied as Serbia, the UK and Brazil, save time on reporting, and promote FIWARE more effectively across new markets.

Ogilvy & Mather

Raul Diaz Garcia

CM & Copywriter