Case Study: SEVENFRIDAY achieves boosted social engagement and brand protection with Mention

How Mention’s API Helps SEVENFRIDAY Generate Revenue from Social Media

SEVENFRIDAY is a Swiss watch brand selling in the $1,000–$5,000 range that has grown its reputation through non‑traditional, social‑first marketing. The company needed a way to discover and surface user Instagram content on its site and to monitor social channels for counterfeit watches and fraudulent accounts.

Using Mention, SEVENFRIDAY gets real‑time alerts for fan posts, tags and filters the best images, and uses the Mention API to publish them on SEVENFRIDAY.com to keep the homepage fresh and drive sales. Mention also monitors brand keywords to spot fakes and enables rapid takedowns—closing dozens of fraudulent accounts—which protects the brand’s reputation and boosts revenue.

SEVENFRIDAY

Ties Hendricks

Global Brand Manager