Case Study: BenQ achieves real-time customer insights and streamlined social listening with Mention

How Mention helps BenQ collect customer insights

BenQ is a global human-technology company offering products from projectors and monitors to imaging and lighting solutions. Facing fragmented conversations across many products, markets and channels, their marketing team struggled to collect timely, actionable customer insights and manage online mentions efficiently.

By adopting Mention, BenQ consolidated monitoring across social media, blogs and forums into a single dashboard, integrated social accounts for real-time engagement and streamlined team collaboration. The result was faster, more efficient reputation management, improved customer engagement and increased brand advocacy online.

BenQ

Wen Ku

Associate Director, Integrated Marketing Communication Center