Case Study: McCann Worldgroup signs new clients and monitors competitors with Mention

How McCann Signs Clients & Monitors Competitors With Mention

McCann Worldgroup, a global marketing and advertising network operating in 120 countries, needed a single media-monitoring solution to support client pitches, track competitors, manage crises, and perform highly precise listening. Their challenge was demonstrating measurable social insights to win new business while keeping clients informed and protected in real time.

By deploying Mention, McCann creates tailored alerts for prospects, uses the competitor dashboard to identify opportunities and measure campaign impact, and relies on Pulse and real-time monitoring for fast crisis response. Adding Boolean queries increased listening precision, and Mention’s support helped the team deliver sharper deliverables—resulting in new client wins, clearer competitive intelligence, and quicker, more effective crisis management.

McCann

Andrea Fallas

Digital Integration Director