Case Study: Kajabi converts missed social mentions into customers with Mention

How Kajabi Solves Clients' Issues With Mention

Kajabi is a Knowledge Commerce Platform that helps entrepreneurs host online courses, memberships, landing pages, email marketing, checkout carts and webinars from a single product. With a small team based in Irvine, CA, Kajabi struggled to find and respond to customers on social media because many users mentioned the brand without tagging it; they also wanted better visibility into competitor conversations and fresh content ideas.

By adopting Mention, Kajabi began capturing untagged mentions, tracking competitor interactions and spotting generic questions they could answer. That enabled timely customer engagement (one untagged tweet led to a same-day demo and a Premium signup), richer competitive insights, and content opportunities—like a “40 tools you can replace with Kajabi” post—resulting in stronger social reach, more leads and improved community engagement.

Kajabi

Allie Goodsby

Social Media Specialist