Case Study: Host1Plus achieves more leads and better competitor monitoring with Mention

How Host1Plus Generates Leads and Monitors Competitors with Mention

Host1Plus is a London-based hosting provider with 45,000+ clients and data centers across the Americas, Europe and Africa. Faced with the need to generate leads, monitor competitors, identify key markets and protect its brand in a noisy IaaS space, the company needed a way to find relevant conversations beyond social media—across forums, review sites and blogs—to reach prospects and stay ahead of rivals.

Using Mention to track keywords, competitors and influencers, Host1Plus identifies service opportunities, offers tailored proposals to prospects, and monitors rivals’ product and marketing moves to reallocate resources quickly. The platform also simplified brand monitoring, helped target high-value markets like Brazil, improved customer engagement and relationships, and ultimately uncovered leads they otherwise would have missed—boosting reach, efficiency and sales.

Host1Plus

Viktorija Poderskienė

Chief Marketing Officer