Case Study: Examine.com achieves influencer-network growth and stronger brand monitoring with Mention

How Examine.com Built an Influencer Network With Mention

Examine.com is a Toronto-based nutrition company that analyzes scientific research on supplements and diet, growing into a seven-figure business through subscriptions and ebook sales. To support its online encyclopedia and protect its reputation, the team needed a reliable way to find authoritative writers and monitor what was being said about the brand so they could correct false information.

They adopted Mention to surface and score influencers, notify them about new industry VIPs, and send real-time alerts when the brand was mentioned. That setup streamlined outreach to qualified contributors and made it easier to spot and counteract misinformation, helping Examine.com expand its consultant network and protect its reputation as it scaled.

Examine.com

Sol Orwell

Co-founder