Case Study: Edelman achieves timely, relevant social insights and faster client reporting with Mention

How Edelman Delivers Relevant Social Insights to Clients

Edelman, a global communications firm with over 65 offices and 6,000+ staff, needed a comprehensive, flexible social listening solution for its Indonesia Digital practice to support many client accounts and the Crisis & Risk team’s need to anticipate and mitigate brand issues. With clients across CPG, finance, health, tech and more, the agency required real-time monitoring that could surface competitor and industry news and be tailored per account.

Edelman adopted Mention in 2016, using its real-time updates, Pulse notifications, precise feed filtering and team-access controls to monitor share of voice, engagement and brand mentions across channels. The tool is used daily by multiple account teams, saving hours of manual monitoring, improving the quality of client reports and enabling faster, more collaborative responses to emerging issues.

Edelman

David Muhammad

Deputy Manager