Case Study: Ecosia builds brand awareness and corrects misinformation with Mention

How Ecosia Protects the Planet with Mention

Ecosia is a charitable search engine that uses ad revenue to plant trees in Burkina Faso, restoring water and wildlife to drought-affected areas. To grow trust and reach more supporters, the Berlin-based team needed to build brand awareness and quickly correct false information about their business model and use of funds.

Using Mention’s monitoring tools, Ecosia discovers articles and social conversations they would otherwise miss, amplifies positive coverage, and responds rapidly to misinformation by sharing donation receipts and business reports. The result: increased visibility, fewer angry comments and distrust, and a more transparent, time-efficient way to protect the brand and support their mission.

Ecosia

Jacey Bingler

Head of Media Relations