Case Study: Doctors of the World improves reputation management with Mention

How Doctors of the World Uses Mention for Reputation Management

Doctors of the World, an international human rights NGO, needed an affordable way to better understand younger potential donors, track media coverage across its many humanitarian causes, and protect its reputation and teams in high-risk regions. With limited marketing resources, the organization turned to Mention for social listening and reputation management.

Using Mention, Doctors of the World set up tags, monitored sentiment, tracked influencers and threats, and scheduled weekly, quarterly, and yearly reports to measure mentions, impressions, engagement, and follower growth. Mention helped the NGO balance coverage of its five causes, identify breaking news and hate speech faster, and improve reporting to support long-term donor growth and organizational impact.

Doctors of the World

Nicolas Danicourt

Digital Manager