Case Study: Labellecom achieves better social media strategy insights with Mention

How digital marketing agency Labellecom helps its customers structure their social media strategy

Labellecom, a social media agency, needed a simple cross-platform way to monitor the impact of social media strategies for its clients and later to support its more strategic Brand Digital Presence Audit offering. As organic social becomes more competitive and audience trust becomes harder to earn, Labellecom turned to Mention for social media monitoring and market insights.

With Mention, Labellecom gained access to qualitative and quantitative data such as mention volume, historical market data, and sentiment analysis to assess a brand’s digital presence before recommending strategy. The result was a stronger, more premium service offering and a better ability to track campaign impact across networks, with Mention becoming a central tool in its audit process.

Labellecom

Benjamin Goacolou

Chief Executive Officer