Case Study: Cambridge Intelligence achieves smarter social marketing with Mention

How Cambridge Intelligence Uses Mention for Smarter Social Marketing

Cambridge Intelligence is a small, fast‑growing B2B data‑visualization startup of about 18 staff across Cambridge (UK), Boston and Washington DC. They needed a reliable way to monitor their brand and industry on social media and to track competitors so they could adapt marketing strategy and improve their product.

They use Mention to listen across social channels, cutting through Twitter noise to surface feedback and industry signals that help them understand customer problems and anticipate trends. That insight has sharpened their marketing strategy and product decisions — “Mention is head and shoulders above the other options for media tracking.”

Cambridge Intelligence

Andrew Disney

Digital Marketing Manager