Case Study: Azendoo boosts social engagement and competitive intelligence with Mention

How Azendoo Engages Social Media Users With Mention

Azendoo, a Bordeaux-based collaborative app for marketers and designers that integrates Google Drive, Evernote, Dropbox, OneDrive and Zapier, needed a reliable way to listen to social conversations, monitor competitors and share news internally. Relying on Google Alerts missed many mentions — especially on Facebook — making it difficult to engage users, track competitors’ activity and keep the team informed.

By adopting Mention, Azendoo set up continuous social listening, competitor alerts and internal sharing of every mention; the team now quickly engages users (thanking authors on Twitter), monitors competitors’ feature launches to react strategically, and routes relevant coverage to developers and product managers. The result is stronger community engagement, improved market awareness across the company, and faster, coordinated responses to press and customer conversations.

Azendoo

Frederique Castagnac

Chief Marketing Officer