Case Study: Air achieves improved client retention and real-time brand monitoring with Mention

How Advertising Agency AirOnAir Impresses and Retains Clients with Mention

Air (AirOnAir) is Belgium’s leading independent advertising agency and McCann Group’s exclusive Belgian partner, working with global brands like BMW, MasterCard and InBev. The agency needed a fast, reliable way to understand clients’ online brand presence and sentiment, spot negative buzz before it escalated, measure campaign impact, and streamline influencer research—tasks that were time-consuming and would have required months to build internally.

Using Mention, Air sets up alerts and sentiment monitoring across web, forums and social media to inform pitches, detect crises instantly, track PR and campaign sentiment changes, and find and contact influencers from a single dashboard. The platform’s ease of use, ongoing product updates, strong support and value-for-money enabled Air to offer a complete service package more quickly (avoiding a six-month API build), improve campaign measurement and influencer outreach, and better retain and impress clients.

Air

Dylan Greenfield

Data Analyst