Case Study: ACS achieves rapid global brand monitoring and faster issue resolution with Mention

How ACS Tracks Global Insurance Markets with Mention

ACS is a Paris-based insurance company that provides travel and relocation coverage worldwide. Facing a multilingual, multi-platform market, ACS needed to track brand mentions (including untagged posts) across blogs, forums and social media and to respond quickly to customer questions and complaints to protect its reputation.

By using Mention to aggregate and alert on relevant conversations, ACS gained real-time visibility into brand, industry and competitor mentions in one place. The tool saved significant time, enabled faster responses to issues (avoiding prolonged negative exposure), provided a daily overview of online activity, and supported product and content decisions based on what customers were saying.

ACS

Sharone Toitou

Community Manager