Case Study: 1 Second Everyday achieves rapid global growth and targeted influencer outreach with Mention

How 1 Second Everyday Triumphs With Mention

1 Second Everyday is a Brooklyn-based tech startup (under 10 staff) whose app prompts users to capture one-second daily videos and stitches them into a continuous memory. As a small team with a global audience, they needed better visibility into where and in what languages the app was gaining traction, plus a reliable way to identify influencers and advocates who could amplify their growth.

Using Mention’s monitoring and influencer-scoring tools, the team discovered a sudden spike in South Korean Instagram interest and quickly translated ads to target that market, while also spotting high-score journalists and bloggers to engage. The result was more focused, localized marketing, faster outreach to key advocates, and a more effective growth strategy backed by responsive analytics.

1 Second Everyday

Schöneck Shoaf

Co-Founder