Case Study: UOB boosts digital banking engagement with Meniga

UOB boosts monthly active users 50% with Meniga

UOB, a leading bank in Asia, faced the challenge of processing complex transaction data to generate personalized insights for its digitally-advanced customers. The bank partnered with vendor Meniga to leverage its financial data enrichment and digital banking solutions to create a more engaging experience.

Meniga’s solutions helped power UOB's TMRW app, implementing features like gamified savings and automated payment alerts. This resulted in a more than 50% increase in monthly active users, a greater than 60% rise in online transactions, and an industry-leading Net Promoter Score above 40, demonstrating significant growth in customer engagement.

UOB