Case Study: UniCredit achieves higher app engagement with Meniga

UniCredit boosts in-app transactions 98% with Meniga

The customer, UniCredit, faced the challenge of improving customer retention and engagement in a competitive market increasingly dominated by customer-centric neobanks. To address this, they partnered with the vendor Meniga to implement its digital banking solutions focused on creating neobank-grade user experiences.

Meniga provided its digital banking platform to help UniCredit create highly engaging and habit-forming experiences grounded in behavioural psychology. The solution was highly successful, resulting in a 100% increase in time spent on the app and a 98% increase in in-app transactions for the customer.

UniCredit