Case Study: UOB achieves higher digital engagement with Meniga

Powering the first gamified Digital Bank in ASEAN

UOB, a leading bank in Asia, launched its TMRW digital bank to create a more engaging experience for ASEAN customers, but needed help cleaning and categorizing complex transaction data to deliver personalized insights for digitally savvy users. The bank worked with Meniga, using its finance management and digital banking capabilities to support the new app and related banking services.

Meniga implemented personalized insights, gamification, payment reminders, and alerts to make banking more engaging and effortless. The results included more than 50% monthly active users, a 60% increase in online financial transactions, and more than 50% lower acquisition cost, helping UOB build a high-engagement digital banking experience.

UOB

Stuart Smith

Head of Regional Engagement Platforms and User Experience