Case Study: Íslandsbanki boosts customer loyalty and financial well-being with Meniga

Íslandsbanki boosts loyalty with Meniga, driving 71% PFM loyalty

Íslandsbanki, a leader in financial services in Iceland, sought to build long-term customer loyalty and increase engagement by becoming a trusted financial advisor for its customers. The bank partnered with Meniga to provide a proactive and personalized digital banking experience that would act as a financial coach and offer personalized cashback rewards.

Meniga's solution for Íslandsbanki included features like Life Goals for savings, Financial Planning, Auto-Calculated Budgets, and Cashback Rewards. The implementation delivered significant results, with 71% of users saying the PFM increased their loyalty and 90% recommending it. The solution also led to a 19.4% increase in the average number of accounts for active users and helped 66% of users see how to improve their financial situation.

Íslandsbanki