Case Study: Crédito Agrícola enhances digital banking engagement with Meniga

Crédito Agrícola boosts active users by 50% with Meniga

Crédito Agrícola, one of Portugal's leading banking groups, was facing growing competition from agile challenger banks and needed to respond to retain its customer base. With help from the vendor Meniga, Crédito Agrícola launched a new digital bank called moey! to provide an immersive and interactive digital banking experience.

Meniga's solution provided the technology engine for the moey! app, featuring transaction enrichment, an activity feed for personalized messages, budgeting tools, savings goals, and a carbon footprint tracker. The results were significant, with over 130,000 app installs in the first six months and more than 50% of users being active. Furthermore, over 80% of transactions were automatically categorized, 90% of transactions were made through the app or by card, and over 40% of customers opted into carbon footprint tracking, leading to a reduction in carbon footprint of up to 10%.

Crédito Agrícola