Case Study: moey! achieves market-leading digital banking engagement with Meniga

Creating the most comprehensive digital bank in Portugal

moey!, the digital bank launched by Crédito Agrícola in Portugal, needed to stand out against agile challengers like Revolut and N26 while creating a more engaging mobile banking experience. It turned to Meniga, using its technology for transaction categorization, enrichment, and other digital banking features to power the app.

Meniga helped moey! deliver personalized insights, budgeting, savings goals, cashflow-style planning, and carbon footprint tracking through a seamless app experience. The results included over 130,000 app installs in the first six months, more than 50% active users, 80% of transactions automatically categorized, 90% of transactions made through the app or by card, and over 40% of customers opting into carbon tracking within six weeks.

moey!

Ricardo Madeira

Director of Innovation and Digital Credito Agricola