Case Study: Stella Fietsen achieves rapid digital transformation and accelerated European expansion with Mendix

Using Low-Code to Speed Up Global Ambitions with Stella Fietsen

Stella Fietsen, founded in 2011, is a fast-growing European e-bike maker and retailer—already a top‑3 seller in the Netherlands with expanding presence in Belgium and Germany—and aims to be Europe’s number one. To support rapid growth and a shift from retailer to technology-driven business, Stella needed to redesign its internal and external application landscape, move to a data-first, cloud-native architecture, and accelerate digital customer experiences while integrating multiple systems.

Working with CLEVR and using Mendix low-code plus Dell Boomi integrations, Stella built a pace-layered, cloud-only platform that delivered a Belgium proof of concept in five weeks and was quickly rolled out to the Netherlands and Germany, alongside leasing and product-support apps. The approach improved development speed and agility, enabled a move toward microservices and a Mendix Center of Excellence, and set the stage for IoT-enabled bikes and richer customer apps—positioning Stella to scale its digital services across Europe.

Stella Fietsen

Niek Peters

Head of Business Technology