Case Study: Trouw Nutrition maximizes farmers' profits with Mendix's FarmProfit mobile app

Trouw Nutrition’s Personalized Mobile App Maximizes Customer Profit

Trouw Nutrition, a global animal-nutrition business serving farmers in 105 countries, faced industry pressures from COVID-19 supply-chain disruption, climate change, shifting consumer preferences, and tightening environmental regulations. To help dairy farmers boost lifetime daily milk yield—and therefore long-term profitability and sustainability—Trouw needed a mobile-first, user-friendly tool that could model profit scenarios, respect regional regulatory limits, support multiple languages, and deliver actionable recommendations to farm advisors and farmers in the field.

Using Mendix low-code, Trouw built FarmProfit: a three-tab mobile app that captures farm variables, runs real-time scenario analysis, and delivers personalized product and program recommendations (LifeStart, HealthyLife) plus direct specialist contact. Developed in four weeks and launched in the App Store as part of MyTrouwNutrition, the app is already in use by about 100 farmers with positive feedback and helps users identify data-driven changes to improve yield, profitability, and sustainability.

Trouw Nutrition

Esther de Zwaan

Digital Business IT Manager