Case Study: ToLocal (ToMedia’s local digital network) streamlines ad operations and launches real-time auction platform with Mendix

Tomedia Delivers Innovative Digital Advertising Platform With Mendix

ToMedia, owner of the ToLocal and To20 networks, needed to streamline digital and mobile display advertising across hundreds of independent local news sites in the Netherlands. Managing large, regionally targeted campaigns was time-consuming and error-prone, so the company sought a secure, stable, user-friendly hub that would integrate with existing back-end systems and invoicing tools and remain flexible as requirements evolved.

Appronto built a Mendix-based platform with two developers in 25 days that aggregates data from 10 back-end systems and 350+ publisher integrations, automates auctions of ad inventory in microseconds, and centralizes pricing, payments and reporting. The result: fewer data errors, greater income transparency, stronger advertiser insights and analytics — with ongoing integrations expected to double the platform’s reach within six months.

ToLocal

Joost Merks

Manaing Director To20 and Partner