Case Study: Rare Bird improves time tracking accuracy and net revenue with Memtime

Automatic time tracking as the #1 service business livelihood strategy

Rare Bird, a digital marketing firm, struggled with the industry-wide challenge of inaccurate time tracking. Their CEO, Jim Cota, identified the core problem: the longer the gap between doing work and recording it, the more inaccurate the data becomes. Since their time is their business's lifeblood, this inaccuracy directly threatened their revenue and business health. They turned to the vendor Memtime for a solution, specifically using its automatic time tracking service.

Memtime solved this by automatically capturing activities to close the gap between doing work and recording it. The implementation, which included integrating Memtime with their Teamwork account, was quick and easy. According to the CEO, Memtime dramatically improved their time tracking accuracy, which in turn showed a direct improvement to their net revenue. The company credits Memtime with significantly enhancing their business health and profitability.

Rare Bird

Jim Cota

Chief Executive Officer