Case Study: neue kommunikation boosts billable hours and project profitability with Memtime

Accurate billables directly contribute to gross profit

neue kommunikation, a marketing and advertising agency specializing in B2B communication, faced a challenge with its manual time tracking workflow in Troi. The process was too complicated and often forgotten by project managers, leading to a dangerous rise in non-billable hours that threatened the agency's gross profit and revenue. They needed a more accurate and automatic solution to capture every task for project costing.

Memtime provided an automatic time tracking solution that was tested by three colleagues, including the managing director. The vendor's tool successfully captured more time than the previous manual method, helping to increase billable hours. While a formal evaluation was pending, users reported a positive immediate impact on their ability to track time for improved project and customer controlling.

neue kommunikation

Hermann Hacker

Managing Director