Case Study: AR2 achieves accurate billable time tracking with Memtime

Accurate billables and project profitability insights with Memtime

The advertising agency AR2 faced a challenge with their manual time tracking process, which led to a significant loss of billable hours. Their art director, Anders Rankegård, noted that tracking time at the end of the day resulted in the omission of several small tasks performed for various clients, threatening project profitability.

By implementing Memtime's automatic time tracking software, AR2 gained a precise and simple solution. Memtime provided the agency with a better overview of the actual time spent on projects, ensuring all billable work was captured. This resulted in more accurate client billing and eliminated the previous loss of revenue from small, forgotten tasks.

AR2

Anders Rankegård

Art Director