Case Study: Sedal boosts ad recall and logo saliency with Memorable

Unilever’s Hair Brand Sedal Increases the Brand Impact Potential of Its Latest Product Launch by 67% With Memorable

Sedal, Unilever’s hair care brand, wanted to launch a new product line featuring collagen and hyaluronic acid while strengthening brand association with influencer Lali Espósito. The team needed to identify what had worked in past campaigns, analyze a large volume of creative assets quickly, and improve attention to the new product line, so they turned to Memorable.

Using Memorable’s AI platform for visual content optimization, Sedal tested more than 130 assets in less than two days, reviewed competition and heatmap insights, and refined key visuals, text saliency, and platform adaptations. The result was a 250% increase in logo saliency, a 5.8% lift in ad recall, a 20%+ increase in attention to text, a 300% increase in attention on variant names, and 4x higher attention to the new product line.

Sedal

Veronica Eichtersheimer

Brand Strategy & Mix Develompent Manager