Case Study: ASUS boosts localization productivity with memoQ

ASUS - Customer Case Study

ASUS, the multinational computer hardware and consumer electronics company, needed a faster, more centralized way to manage the translation of product descriptions, website content, press releases, and other materials ahead of product launches. Before using memoQ TMS, its localization process was fragmented across multiple tools, which made translations costly, slow, and difficult to coordinate.

By implementing memoQ’s TMS solution, ASUS centralized localization workflows and communication in one platform, replacing internal email and reducing unnecessary errors. With memoQ, turnaround times dropped from days or weeks to just minutes, productivity increased by more than 90%, and the team translated more than 120 product descriptions, news articles, and press releases in the first three months.

ASUS

Janina Ruebsam

Team Lead Trade & Product Marketing