Case Study: Zucker’s Bagels & Smoked Fish achieves a modern deli brand refresh with Memo Productions

Zucker’s Bagels & Smoked Fish boosts delivery orders 22% with Memo Productions

Zucker’s Bagels & Smoked Fish, a New York City bagel purveyor, needed to reposition its existing brand from an outdated diner aesthetic to a modern deli. The challenge was to visually reflect the business's evolution and demonstrate its vibrancy to customers. They engaged the vendor Memo Productions for a comprehensive brand refresh that included positioning, messaging, and a new brand identity.

Memo Productions implemented a new visual identity focused on the "Deli, not Diner" concept, applying it across packaging, signage, and advertising. The rebrand successfully rooted the business in its New York legacy while making it feel contemporary. The measurable results included a 22% increase in delivery orders, a 7.5% increase in in-store sales across four locations, and an 8% rise in catering orders.

Zucker’s Bagels & Smoked Fish