Case Study: The Gumbo Bros. Opens a Profitable Nashville Location with Memo Productions

The Gumbo Bros. turns profitable in 2 months with Memo Productions

The Gumbo Bros, a fast-casual Cajun restaurant, sought to successfully expand its brand from Brooklyn to a second, larger location in Nashville. Their challenge was to establish this new spot as a vibrant community hub and a proof of concept for future growth. They enlisted the vendor, Memo Productions, for comprehensive consulting and creative direction to bring their full brand vision to life.

Memo Productions developed a distinct brand strategy and creative direction, designing an irreverent, meta-NOLA experience for the new space. They managed all branding and collateral and consulted closely with the architecture firm to ensure the physical experience reflected the brand's spirit. As a result, The Gumbo Bros opened on time and on budget. The location was profitable within two months, exceeded sales projections, and began attracting investors and brand partnerships within the first three months of opening.

The Gumbo Bros