Case Study: The Gumbo Bros achieves steady sales and catering growth with Memo Productions

The Gumbo Bros boosts catering orders 113% with Memo Productions

The Gumbo Bros, a New Orleans-style food startup in New York City, sought help from Memo Productions to overcome the branding and storytelling corners they had cut to open their first location. Their challenge was to build an authentic brand narrative that would garner a loyal following and set a clear path for long-term success.

Memo Productions implemented a strategic mix of advisory services and design development, beginning with new positioning and messaging that highlighted the owners' Southern roots. The solution included redesigning the customer ordering experience and focusing on high-ROI opportunities like catering. As a result, The Gumbo Bros experienced significant growth: a 113% increase in catering orders, a 19% overall sales increase in one year, and a 72% rise in delivery orders, positioning them for expansion.

The Gumbo Bros