Case Study: Shubie’s revitalizes its brand and future growth with Memo Productions

Shubie’s rebrands for its 75th anniversary with Memo Productions

Shubie's, a historic family-owned marketplace and beloved fixture in Marblehead, MA, faced the challenge of a muddled brand story that failed to communicate its full range of offerings and hindered growth. Approaching their 75th anniversary, the owners partnered with Memo Productions to reinvigorate the brand and position it for the future.

Memo Productions provided a comprehensive solution including brand repositioning, a new visual identity, and creative direction for a store renovation. By rebranding to "Shubie's Marketplace," they created clarity and conveyed an elevated, honest tone. The result was a stronger brand that reconnected with its community, provided a clear story for customers, and laid the groundwork for future expansion beyond its immediate area.

Shubie’s