Case Study: Brother Jimmy’s BBQ boosts check averages and food sales with Memo Productions’ menu design system

Brother Jimmy’s BBQ boosts food sales 18% with Memo Productions

Brother Jimmy's BBQ, a chain of restaurants, faced a challenge where it was primarily seen as a bar rather than a food destination despite serving high-quality barbecue. They engaged Memo Productions to address this issue through a new menu design system.

Memo Productions created a new menu design system that improved visual hierarchy and legibility, better emphasizing the food. This solution successfully shifted brand perception and led to significant results, including an 18% increase in food sales and an 11% increase in check averages.

Brother Jimmy’s BBQ