Case Study: Gabb boosts sales and reliability with Memfault

Gabb cuts firmware debugging from 4 months to minutes with Memfault

Gabb, a provider of safe technology solutions for kids, faced significant challenges with the reliability of its flagship Gabb Watch 3e. A lack of firmware observability meant diagnosing issues was a slow, multi-month process that involved coordinating device returns with a third-party manufacturer. This was especially critical for a battery drain problem that was causing customer churn. To solve this, Gabb implemented the Memfault observability platform.

With Memfault, Gabb gained remote diagnostics to identify and fix firmware issues directly from devices in the field. This allowed them to swiftly resolve the battery problem and improve performance. The results were transformative: debugging time dropped from months to minutes, battery life increased to 28 hours, and Amazon ratings jumped from 2.9 to 4.2 stars. This improvement in reliability and customer sentiment led to a 20-30% increase in sales for Gabb.

Gabb