Case Study: Global Marine Group achieves a step-change in sales effectiveness and pipeline clarity with Membrain

Why the Global Marine Group Left Salesforce for Membrain

Global Marine Group (GMG), a 165‑year market leader in offshore engineering and underwater services, found their heavily customized Salesforce installation was holding back sales productivity. During a sales effectiveness review they evaluated alternatives and chose Membrain’s sales enablement CRM to better align technology with their business objectives and drive revenue growth.

Membrain implemented its platform alongside KAMBridge Associates to design and configure new sales processes, using its Clear Path Promise fixed‑price approach to reduce implementation risk. Membrain’s outcome‑focused solution helped GMG focus on why deals are won or lost and improve KPIs such as qualified lead velocity and close rates; the pilot has already driven early adoption and GMG plans a global rollout.

Global Marine Group

Ian Bryan

Director of Corporate Development