Case Study: SalesStar achieves 37% client growth and 5% forecast accuracy with Membrain

Why Membrain is the Sexiest Software in the Sales Industry, According to this Expert

SalesStar, led by founder Paul O’Donohue, is a sales development consultancy focused on embedding learning and milestone-centric methodology into daily sales behavior. Their challenge was turning theory into repeatable practice across clients and getting reliable cash-flow forecasting and pipeline discipline—so SalesStar partnered with Membrain and its milestone-centric CRM to bake playbooks and process into each salesperson’s workflow.

Membrain implemented a playbook-driven solution with stages, milestones, activities, entry/exit criteria, deal-weighting, flagging and visual analytics directly in the pipeline. The result: forecasts that are consistently within 5% of actual, faster turnaround from struggling reps to high performers, and stronger client outcomes (SalesStar’s clients grow about 37% on average), making it far easier for SalesStar to manage, scale and coach their teams using Membrain.

SalesStar

Paul O’Donohue

Founder and Chief Executive Officer